Currently reading and being inspired by this book, lots of great designs but also good commentary on how to showcase other people’s artwork whilst maintaining brand consistency. I wanted to have the art of local artists on our cans since we decide on this path but have been concerned about how to do so in a fashion which doesn’t confuse our (tiny) potential customer base. Feeling better about this but have a friend I have yet to meet in the next village who is a designer whose work I enjoy so decisions are yet to be made on what direction we will go in.. possibly both!

Book: Craft Beer Design published by Gestalten